4 February 2011

Dakko-chan craze in Japan 1960

Dakko-chan is an inflatable toy created by the Japanese toy company, Takara in 1960. This little African baby-like toy has sold more than two million in Japan. In the 1980's the company started to make a colouful version of Dakko-chan after they received criticism of racial discrimination. 'Dakko' means carry-me! in English. I used to have one when I was a kid...

All photos by John Dominis from Life archive

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